Freakonomics - Does Advertising Actually Work?
https://peth.me/blog/2021/01/freakanomics/
Each year around the world over half a trillion dollars1 is spent on advertising, which begs the question, does it work? In a 2 part series award-winning author, journalist and podcaster Stephen Dubner asked this question, engaging with academics and industry to understand the measurement challenges and interrogate the question.
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