Sam Petherbridge
Sam Petherbridge

Sam Petherbridge

Sam has a track record of delivering business outcomes, nurturing relationships and becoming a trusted advisor. He has extensive experience managing the implementation of technologies to increase productivity and is adept in communicating technical concepts and connecting them to business implications for people of all levels to understand. Having worked on technology projects for businesses ranging from 5 person startups to multinationals, Sam has a deep understanding of the pitfalls of technology projects.

Application Development

Chippy Tools App

Chippy Tools, is the go-to tool for carpenters looking to take the hassle out of maths on the job site. Whether you are using your iPhone or your iPad Chippy Tools is the app for you. With its easy to use design Chippy Tools allows you to think about the Carpentry and let the app do the maths.

Strokes Per Minute Logo

Strokes Per Minute App

Strokes Per Minute is a simple intuitive app to calculate the stroke rate. It was designed by a rowing coach who consistently forgot their rating watch. Its minimal design provides an easy to use tool for rowing coaches, coxes and enthusiasts.


Recent Blog Posts

Chippy Tools

Chippy Tools Logo

Back in 2013, I was in a car driving back from a function with my brother dreaming about releasing an app to the App Store. On that day we spoke about an app that would be useful for him as a carpenter. An app that would fill a gap in the market. After many years of thinking about it today, I can say the app has been released to the App Store!

While I don’t know how many copies it will sell this was not the end goal for me, rather this is one of a few long term goals that I have now achieved. More to come on those long term goals soon…

More information about Chippy Tools can be found on its website.

Marketing Tech Needs Alignment To Business Objectives

Working in media over the past 5 and a half years I have seen many company’s investing in marketing technology. Indeed investment in marketing technology is significant.

Martech is a $122 billion industry that’s growing by 22% year over year; 70% of CMOs are increasing their investments in it.

The investment I have seen has often existed in silos from the rest of the business or based on the tools that were available at the time, not necessarily the businesses objectives or a long term approach. Attracted by the shiny object I have seen marketers fail to define and evaluate the success of the marketing technology, which is characteristic of a bottom-up approach.

Bottom-up approaches often result in tools and data that are misaligned with the business objective or unable to provide relevant insights.

In a recent Harvard Business Review article they explore the importance of aligning marking technology investment to business strategy and moving from a bottom-up to a top-down approach. While there will always be new shiny tools available, it is clear that fewer well-coordinated systems have a greater potential to drive sales up and costs down.

The HBR article by Carl Mela & Brian Cooper is well worth a read for anyone that looks at marketing tech systems.

Defining ourselves by our jobs

All too often we find ourselves in a familiar conversation that starts with, “so what do you do?” The question is inherently asking about work one of the defining details that most people use to define themselves. This question is not new, though it is now no longer as easy to answer as it once was when our names defined what we did.

...it feels natural to see a person’s profession as a defining detail of who they are. It can be a clue into their values, interests or background (or simply help two strangers pass time at an awkward cocktail party). But many of us have come to actually define ourselves by our occupations – which often comes at our own expense.

Though there is far more to our lives than just work, that I would suggest is a far more important part of our lives. After all, we need to ask how will we measure our life in our final days? Will it be by the profession that we had or family, experiences and friends?

The BBC has a great article on why we define ourselves by our jobs.

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